Project Description

Professor of Sustainable Economics, University of Konstanz at Lake Constance

“Economy for the Common Good provides a concrete proposal on how long-term social goals and values can be integrated into our economic system. Many entrepreneurs already measure their company’s success using the CG Matrix (Common Good Matrix) – this is also evidence that this proposal is attractive for business. The ECG provides an alternative to the way we think about GDP growth and profit maximization, and this is something we should not keep from our students.”


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